Archive for the ‘Uncategorized’ Category

The Power Of Print And The Blind Spots Of Blogging

Thursday, September 14th, 2017

In today’s Web-driven arena of information, print journalism seems to be a fading name in the game. The advent of blogging has undeniably shaken the foundations of traditional media by introducing new sources of information. It has challenged the radio scene with its podcast; the television with its vlog (video log); and of course, the newspaper with its blog (web log). The internet has indeed drawn a new line of media, and consequently, a new line of contention between blogging and the old.


As the speed of technological advancement accelerates, with thousands of eager people signing up each day for their own accounts, credibility, for many, has become the hottest issue in blogging. Since the internet has afforded everyone the opportunity to create their own blogs, in websites like Blogger and WordPress, most of the information posted in one’s blog are unverified, and therefore, unreliable.

A typical personal blog is maintained by an individual (hence, personal), and articles are mostly done single-handedly-from making the draft, gathering of information, and up to editing and online publishing. The blogger stands as the writer, editor, copyreader, and publisher all at the same time. Yet the power of blogs to publish at an unimaginable velocity has amazed mankind, but it has unconsciously compromised the credibility of every article published.

On the other hand, newspapers are managed by a pool of professional and seasoned writers. Articles normally undergo a series of rigorous editing before making it to publication-information and details are double-checked for accuracy; sources should be valid and reliable; grammatical flaws are fixed and all statements are balanced. These things are standard procedures followed by almost all newspaper companies for them to produce a credible and fair issue.


From a legal viewpoint, blogging is devoid of any constitutional protection and rights because it’s difficult to determine how the law might actually apply. Print media’s position in the Constitution, on the other hand, is quite well-placed.

A blogger housemaid could hide behind a screen name and defame the president by accusing him of corruption without the fear of facing legal charges. Since the Constitution doesn’t enshrine blogging, there is no specific statute that would prove it unlawful. Thus, bloggers have all the freedom of speech in the world, and in their own wills and capacities, they can abuse, overuse, and misuse it anytime, while writers get sued, and even killed, for what they write, and just for ‘doing their jobs.’


Books have time and again shown us how newspapers made its mark in history.

During the Spanish rule, for instance, La Solidaridad and Kalayaan publications, both owned and managed by Filipino propagandists, had succeeded to spread their persistent clamor for change and further their dissidence among Filipinos despite perils of castigation by despotic Spaniard perpetrators.

Likewise, dictator Ferdinand Marcos had faced media’s potent function in stirring up mass rebellion, thus, he ordered the immediate closure of all mass media under the Martial Law. Yet, the alternative press, including the Philippine Collegian and a few other national dailies, lived up to their promise and did not fail the masses; they had gone underground and had operated in stealth to avoid detractors.

It is in this lucidity that we see the clear future of the blogosphere. Its power is unquestionable, but blogging should always remain as a personal tool for there is no possible way it can possess journalistic elements such as accountability, reliability, and fairness.

Truly, the ascending popularity of blogging could never completely shatter the fortified fortress that journalism has built for decades. Despite constant claims on its ethical decadence, the old media have proven its age-old worth. And always, it will find a way to uphold its cause. Over the course of history, the press-the traditional print journalism-has always justified its existence, and no blogging force could seriously change that.

Restaurant, Takeaways, Coffee Shops, Wine Bars Marketing

Thursday, September 14th, 2017

One of the first things to consider in being a successful restaurant business owner is to get the name and reputation of your food service business out there. With the endless amounts of social media marketing services that are available; this means that there are a lot of ways to market your business, however not all of these will be effective for your particular company.

In addition to this that are many email advertising services that offer effective marketing strategies that are based on your business needs. Email marketing is a particular field of digital marketing that for business owners can provide to be tricky. Email marketing is a great way to achieve strong returns on investment from your marketing. There are lots of things to consider when it comes to restaurant, coffee shop, wine bars or other eateries marketing and advertising. If you are engaged in email marketing, it’s important that you develop a targeted, permission-based strategy in order to build your database of interested parties and previous clients.

Alongside digital marketing – Print advertising can prove to be a cost effective approach to marketing and sell your company, making it a perfect option for owners of restaurants, takeaways, wine bars or pub owners. Marketing for restaurants is so important that numerous organizations employ business growth managers that are accountable for the digital marketing strategy. Marketing and advertising has become a critical part of running a food and drink service enterprise. When developing an advertising plan for a restaurant, as best as possible one would like to be certain that the digital marketing in addition to other promotions effectively target the restaurant’s target market clients.

When high-end digital marketing strategies and offline [flyers, posters, leaflets etc etc] strategies for restaurants are used; they serve to get the message of the business out to the community. Combining these within a coherent and effective marketing plan is essential and leads to effective marketing that draws new customers culminating in new sales for your restaurant business.

Other Things to Consider When It Come To Restaurant Marketing: Whenever you’re attempting to develop a strategic marketing plan for your eatery, restaurant, coffee shop or maybe wine bar – the business owner may wish to ask what it is that they wish to accomplish in the first instance. One tactic that can be used with restaurant digital marketing is to include coupons and discounts which can be quite readily issued and redeemed online. A case in point – whenever you are making a digital marketing and advertising strategy focused within your neighborhood coupons and discounts can well aid in spreading the word

The True Meaning of Restaurant Marketing: What restaurant owners fail to concentrate on in terms of marketing may end up contributing to their eventual failure or in their competitors gaining a distinct advantage [perhaps in terms of market share] over them. A good thing to consider for virtually any restaurant owner venturing into the aspect of social media and digital marketing is to focus on continuous content creation and publication. We try to explain [during any consulting session] some of the costs involved in running an ongoing marketing project for a restaurant business which includes as mentioned above, social media marketing, search engine marketing, video creation and promotion, content creation, website design and development as well as hosting and more.

Benefits Of Restaurant Marketing: A dissatisfied customer is extremely likely to talk about their negative experience with buddies, colleagues and company associates. Executing an effective digital marketing and advertising campaign will see positive testimonials, positive comments and recommendations being publicly published which leads to positive effects for your business.